What I do
In 2017, I founded Concept Key, a digital innovation lab that helps companies with business/product strategy. In 2015, I co-founded Volunteers For Smiles, a NYC non-profit organization that helps those less fortunate meet basic needs and realize personal goals and aspirations.
I enjoy understanding the intersection of customers, business, design and technology, as well as, finding patterns and associations to glean creative ways to add meaningful business value. I help drive solutions that increase revenue, cut costs, and improve processes.
Along with the Volunteers For Smiles team, I provide support to people struggling to meet basic needs necessary for survival (food, shelter, source of income), guiding individuals on how to build actionable plans to provide for themselves and successfully function within society.
I share ideas, stories, and philosophies to better understand the human condition in an effort to pave the road to a higher form of living. Topics include: Foster Critical Thinking, Embrace Change, Inspire Creativity, Challenge the Status Quo, and Be Yourself.
How I Work
Companies I’ve Worked With
A Koala bear once fell asleep on my shoulder and it was glorious
When the opportunity presents itself, I will play drums on almost any surface
In my spare time, I play volleyball, tennis, dodgeball, and run Tough Mudders
Chocolate chip cookies can be great answers to some of life’s toughest questions
Companies I’ve Founded
Jan 2017 – Current
Founder, Senior Product Manager
Helping Consumer Products, Internet of Things (IoT), FinTech, and Real Estate companies stay competitive in their industry, better connect with their customers, and maximize their product’s potential. We begin by clarifying existing product/business strategy. Then, once a direction is decided, we partner to design & develop prototypes.
April 2018 – Current
Growing a platform for real estate investors to research potential deals, evaluate options based on criteria, manage property/tenant info, as well as track investment property performance
Nov 2015 – Current
Non-Profit Organization providing support to people struggling to meet basic needs necessary for survival (food, shelter, source of income), guiding individuals on how to build actionable plans to support themselves (finding work, shelter, and sustenance)
Feb 2015 – Jan 2017
Associate Management Consultant
Led the User/Market Research Workstream on a project to build a Digital Retail Banking platform for a Brazilian Bank
Devised a business case and strategy for transforming core banking technology of a U.S. Bank
Project-Managed the implementation of risk mitigation efforts to enhance AML Transaction Monitoring for a Global Bank
Feb 2013 – Nov 2014
Supported the International Private Bank in the automation of a securities-based lending initiative
Investment Bank Marketing Intern
Planned and executed events, ranging in scope and size, for senior executives & clients
Operations Analyst Development Program
Assisted the Private Bank with quality assurance, user acceptance testing, and automation of trade process-flow scorecards
Aug 2013 – Aug 2013
Google AdCamp Participant
Won 1st place in a team-based advertising challenge, which entailed market and consumer analysis, developing a creative advertising strategy, and presenting the final proposal to established sales leaders
Jan 2013 – May 2013
Digital Integrated Marketing Intern: Comedy Central, Spike TV & GameTrailers.com
Brainstormed sponsorship ideas for Comedy Central and Spike TV’s upcoming shows and franchises, including the 2013 Guy’s Choice Awards
Aug 2010 – May 2014
Bachelor of Business Administration
Studied Marketing Management with a minor in Psychology to understand why people do what they do and how to best serve their needs, wants and desires in the business world
Innovation & Growth Strategy
Business Process Management
Project Management Professional (PMP) Certificate 2017-2020
Real Estate Sales License
“Boris has a great head on his shoulders, he took the time to dissect my business needs and provided me with well thought out suggestions. His expertise shines bright via Concept Key. He is patient, strategic, and overall has a good sense of direction when it comes to his clients.”
Director of Marketing, Motivate App
“Boris is a strategic thinker that is able to grasp the big picture, while meticulously accounting for every detail. His ability to handle multiple projects and deliver on time was unlike any I’ve seen before. Boris always made sure everyone left with a smile and whether as a team member or a leader, Boris earns my highest regards.”
In the Making
It’s been said that “If you want to go fast, go alone. If you want to go far, go together.” – (Ancient Proverb) If you would like to collaborate with me and my team on any of the following ideas, please send a message with how you can contribute on the contact page. Chances are, we will have more success working together than on our own. So, let’s go far!
Empower up-and-coming brands to market/sell their products/services in small ~500 sq. ft. brick and mortar stores. Essentially, a Retail Airbnb. Brands would appreciate having an in-person touch point with customers as well as saving on significant shipping costs. Customers would appreciate trying out products/services in-store, not worrying about shipping products back. There are a few competitors in this space (www.thestorefront.com), so execution is key, particularly in securing spaces and building out a kickass platform interface/experience.
Haircuts As A Service
For those who prefer getting more than 1 haircut a month, pay a low flat fee to get up to 2 haircuts/month, a higher fee to get up to 4 haircuts/month, and the highest fee to get up to 8 haircuts/month. The idea is to create a platform for scheduling haircuts appointments, coupled with a calendar dashboard and loyalty analytics reporting. Hairstylists benefit from increased demand/revenue; clients benefit from added convenience and service. Both parties save time booking appointments. Payments can also be handled via the platform.
Real Estate Investment Modeling Platform
A configurable (input/output) calculator for novice/advanced homebuyers to estimate real estate investment attractiveness by evaluating/forecasting Cap Rate, Gross Operating Income, Total Expenses, Cash Flow, Renting vs Buying, Tax Savings, Debt Service, and ROI. In addition, the application could input data from the MLS, Zillow, or other real estate database to pre-populate input values.
A time-saving platform-as-a-service charging $5-$20 to pre-collect groceries for busy people who like to personally pick out their produce. The supermarket would mobilize its workers to prepare a cart of items you have pre-selected and pre-paid for via the application, which showcases every item in store. You arrive, do your quality control, confirm payment, and are on your way. No lines. No lost time.
Smart Pill Box
A biometric secured smart pill box to help doctors monitor medication dispensed by their patients, ultimately helping fight the opioid crisis. Inline with HIPAA policies and procedures, this pill box, along with an app experience, would prevent medication theft, log consumption data, and generate smart insights to empower health policy makers and health insurance companies to drive the responsible administration of medication.
IOT Weight Monitoring Sensor
A sensor that monitors the weight of an object. Coupled with an app, people would be able to monitor the depletion of their home food products (the delta in weight signifies depletion). Restaurants would be able to monitor the change in food weight on a plate, so that they could ensure timely service for their patrons (cleanup, time of next entree). Smart learning capabilities can be added to analyze weight depletion patterns across different products.