Hi, I am

Boris Godin

Passionate about: Innovation

about me

What I do



In 2017, I founded Concept Key, a digital innovation lab that helps companies with business/product strategy. In 2015, I co-founded Volunteers For Smiles, a NYC non-profit organization that helps those less fortunate meet basic needs and realize personal goals and aspirations.


Business Strategist

I enjoy understanding the intersection of customers, business, design and technology, as well as, finding patterns and associations to glean creative ways to add meaningful business value. I help drive solutions that increase revenue, cut costs, and improve processes.


Along with the Volunteers For Smiles team, I provide support to people struggling to meet basic needs necessary for survival (food, shelter, source of income), guiding individuals on how to build actionable plans to provide for themselves and successfully function within society.



I share ideas, stories, and philosophies to better understand the human condition in an effort to pave the road to a higher form of living. Topics include: Foster Critical Thinking, Embrace Change, Inspire Creativity, Challenge the Status Quo, and Be Yourself.

How I Work







Companies I’ve Worked With

Fun Facts

Completed the Tough Mudder Obstacle Challenge

Can Make & Play a Drum-Set Out of Almost Anything

Love & Play All Sports

Placed 1st in a Google Advertising Challenge

Companies I’ve Founded


Privacy Policy



Jan 2017 – Current


Concept Key

Helping Consumer Products, Internet of Things (IoT), FinTech, and Real Estate companies stay competitive in their industry, better understand their customers, maximize their product’s potential, and grow their business. We begin by clarifying existing product/business strategy. Then, once a direction is decided, we partner to build prototypes/initial MVPs.

April 2018 – Current

Managing Partner

Rental Investor

Growing a platform for real estate investors to research potential deals, evaluate options based on criteria, manage property/tenant info, as well as track investment property performance based on target metrics

Nov 2015 – Current


Volunteers For Smiles

Non-Profit Organization providing support to people struggling to meet basic needs necessary for survival (food, shelter, source of income), guiding individuals on how to build actionable plans to support themselves (finding work, shelter, and sustenance)

Feb 2015 – Jan 2017

Associate Management Consultant


Advised a Brazilian Bank on building a new Mobile/Web UI/UX Retail Banking Digital platform
Supported a U.S. Bank on devising a business case and strategy for transforming their Core Banking Technology
Aided a Global Bank on change and implementation of risk mitigation efforts to optimize AML Transaction Monitoring

Feb 2013 – Nov 2014

Project Analyst

JP Morgan Chase & Co.

Supported the International Private Bank in the automation of a securities-based lending initiative

Investment Bank Marketing Intern

JP Morgan Chase & Co.

Planned and executed events, ranging in scope and size, for top level executives

Operations Analyst Development Program

JP Morgan Chase & Co.

Assisted the Private Bank with quality assurance, user acceptance testing, and automation of trade process-flow scorecards

Aug 2013 – Aug 2013

Google AdCamp Participant


Won 1st place in a team-based advertising challenge, which entailed market and consumer analysis, developing a creative advertising strategy, and presenting the final proposal to established sales leaders

Jan 2013 – May 2013

Digital Integrated Marketing Intern: Comedy Central, Spike TV & GameTrailers.com


Brainstormed sponsorship ideas for Comedy Central and Spike TV’s upcoming shows and franchises, including the 2013 Guy’s Choice Awards


Aug 2010 – May 2014

Bachelor of Business Administration

CUNY Bernard M. Baruch College, Zicklin School of Business

Studied Marketing Management with a minor in Psychology to understand why people do what they do and how to best serve their needs, wants and desires in the business world


Project Management Professional (PMP) Certificate 2017-2020

Real Estate Sales License

Specializing In

Innovation & Growth Strategy

Product Management

User/Market Research

Design Thinking

Project Management

Business Process Management


Confidence is silent. Insecurity is loud.

First Get Your Facts Straight

Relationships are Paramount

The Ladder of Success

With the Leader, Not For the Leader

It’s Better to Travel Hopefully Than to Arrive

Preparing Against Inevitable Eventualities

Life Isn’t About Winning Everything All the Time

A Definition of Success

To Amass Wealth: Stay in the Game

Ignorance is NOT Bliss

Observation Without Judgement

Powerful Networking Tip

Execution > Knowledge

product ideas

In the Making

It’s been said that “If you want to go fast, go alone. If you want to go far, go together.” – (Ancient Proverb) If you would like to collaborate with me and my team on any of the following ideas, please send a message with how you can contribute on the contact page. Chances are, we will have more success working together than on our own. So, let’s go far!


Micro-Retail Stores

Empower up-and-coming brands to market/sell their products/services in small ~500 sq. ft. brick and mortar stores. Essentially, a Retail Airbnb. Brands would appreciate having an in-person touch point with customers as well as saving on significant shipping costs. Customers would appreciate trying out products/services in-store, not worrying about shipping products back. There are a few competitors in this space (www.thestorefront.com), so execution is key, particularly in securing spaces and building out a kickass platform interface/experience.

Haircuts As A Service

For those who prefer getting more than 1 haircut a month, pay a low flat fee to get up to 2 haircuts/month, a higher fee to get up to 4 haircuts/month, and the highest fee to get up to 8 haircuts/month. The idea is to create a platform for scheduling haircuts appointments, coupled with a calendar dashboard and loyalty analytics reporting. Hairstylists benefit from increased demand/revenue; clients benefit from added convenience and service. Both parties save time booking appointments. Payments can also be handled via the platform.

Real Estate Investment Modeling Platform

A configurable (input/output) calculator for novice/advanced homebuyers to estimate real estate investment attractiveness by evaluating/forecasting Cap Rate, Gross Operating Income, Total Expenses, Cash Flow, Renting vs Buying, Tax Savings, Debt Service, and ROI. In addition, the application could input data from the MLS, Zillow, or other real estate database to pre-populate input values.

Pre-Collect Groceries

A time-saving platform-as-a-service charging $5-$20 to pre-collect groceries for busy people who like to personally pick out their produce. The supermarket would mobilize its workers to prepare a cart of items you have pre-selected and pre-paid for via the application, which showcases every item in store. You arrive, do your quality control, confirm payment, and are on your way. No lines. No lost time.

Smart Pill Box

A biometric secured smart pill box to help doctors monitor medication dispensed by their patients, ultimately helping fight the opioid crisis. Inline with HIPAA policies and procedures, this pill box, along with an app experience, would prevent medication theft, log consumption data, and generate smart insights to empower health policy makers and health insurance companies to drive the responsible administration of medication.

IOT Weight Monitoring Sensor

A sensor that monitors the weight of an object. Coupled with an app, people would be able to monitor the depletion of their home food products (the delta in weight signifies depletion). Restaurants would be able to monitor the change in food weight on a plate, so that they could ensure timely service for their patrons (cleanup, time of next entree). Smart learning capabilities can be added to analyze weight depletion patterns across different products.


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